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Properly Discarding Soft Plastic Baits

4.27.18 — Mark Romanack

It’s no secret that soft plastic baits catch lots of fish. It’s also no secret that these lures are extra soft to make them life-like. Because they are as soft as live bait, soft plastics readily rip and tear while

I wish I knew then what I know now – Part 1

4.27.18 — Allen Crater

Fly fishing: it’s one of the most exciting and addictive endeavors I have ever taken part in. It requires a unique combination of the skills used in hunting and those found in traditional spinner fishing. It’s challenging and, because

Smallies, Smallies, & More Smallies

9.6.17 — Bryan D

Great Lakes smallmouth bass are a true prize in any bass angler’s books, but being able to travel through the Whaleback Region of upper Lake Huron near Spanish, Ontario to target them is just awesome! The fierce, fiery, acrobatic means

Big Water = Big Smallmouth Bass

8.10.17 — Bryan D

Having the opportunities to be able to go after Smallmouth Bass, one of my favorite fish to target, in the beautiful waters of northern Lake Huron is really something special. The Whaleback Region of Lake Huron consists of big rocks,

Jay’s Sporting Goods 40th Anniversary Flyer

7.27.17 — Jay's Sporting Goods

The 40th Anniversary Flyer was produced to share some of the stories and insights about Jay's and it's beginnings through the eyes of our family, staff, and partners from the previous 40 years we have been in business. We hope

Moments of Pure Exhilaration

1.6.17 — Chad S

“Get in here now…he’s HUGE!” hissed across the radio with an urgency that was clear despite the whisper! As the hounds bellowed their approach, we had little time to get into position. Without a word we sprang into a run,

Winter Walleye, Mobility is the Key

1.6.17 — Mark Romanack

In the investment world there are two schools of thought. One group takes the conservative approach, preferring to stick with the established norm and rarely breaking the rules. The other group lives life a little more on the edge and

Lake Gogebic’s Super Jumbos

1.6.17 — Mark Romanack

The term “jumbo” doesn’t really do justice to the yellow perch anglers who fish Gogebic Lake in Michigan’s Upper Peninsula target. Recently the Fishing 411 crew headed north to sample this unique fishery first hand. We discovered that anglers who

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